At our Fish Company we believe that providing "fresh convenient fish" to our customer is important.
Our challenge is to develop a creative packaging design for our "Cookable Fresh Pre-Packed Product".
The challenge is to create an eye-catching front of pack design that is a distinctive, fresh and unique to the fish industry.
The innovation of this packaging is that it provides a ready to cook product in cook-able pack. In your own creative way it is important that this is clearly communicated and advertised to the consumer through a powerful slogan based around convenience.
The sleeve measurement is 100mmx160mm.
The main message that we need to send across to the customer is the innovation of the packaging.
It is important for the following points to be clearly communicated to the consumer on front of pack:
- oven able and microwavable packaging cooked in under 12 mins
- no handling of fish necessary
- reduced odour during cooking
- The winning idea must be unique and different to other packaging designs in the market.
- It is important that the information on the sleeve grabs the customers attention.
- the provided PDF sleeve is only an example to demonstrate sleeve dimensions, the blank spaces show the approximate area we will need to drop in our brand mark at a later date. 'Salmon Dill, Pepper & Lemon' product name in which you are to work with.
- PDF format of Artwork Design.
Based on a 1-10 scale (1 is not important - 10 is critical)