Challenge Detail

Creative Packaging Design


Commercial
Banner image for challenge: Creative Packaging Design

Innovation Phase

Assessment Phase

Decision Phase

Closed
Closed
Closed

At our Fish Company we believe that providing "fresh convenient fish" to our customer is important.
Our challenge is to develop a creative packaging design for our "Cookable Fresh Pre-Packed Product".

WHAT YOU NEED TO SOLVE

The challenge is to create an eye-catching front of pack design that is a distinctive, fresh and unique to the fish industry.

The innovation of this packaging is that it provides a ready to cook product in cook-able pack. In your own creative way it is important that this is clearly communicated and advertised to the consumer through a powerful slogan based around convenience.

The sleeve measurement is 100mmx160mm.

The main message that we need to send across to the customer is the innovation of the packaging.
It is important for the following points to be clearly communicated to the consumer on front of pack:
- oven able and microwavable packaging cooked in under 12 mins
- no handling of fish necessary
- reduced odour during cooking

CONSTRAINTS

- The winning idea must be unique and different to other packaging designs in the market.
- It is important that the information on the sleeve grabs the customers attention.
- the provided PDF sleeve is only an example to demonstrate sleeve dimensions, the blank spaces show the approximate area we will need to drop in our brand mark at a later date. 'Salmon Dill, Pepper & Lemon' product name in which you are to work with.

DELIVERABLES

- PDF format of Artwork Design.

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Challenge Is Now Closed
3 Solutions Submitted
CHALLENGE CONTACT

Dorothy Dobosz

 
CHALLENGE REWARD

€300 EUR

CHALLENGE PART-REWARD

€150 EUR


SUPPORTING DOCUMENTS (1)

  • Sleeve Sample (pdf)
Download Challenge Pack
SCORING CRITERIA

Based on a 1-10 scale (1 is not important - 10 is critical)

  • 10Innovation
  • 8Simplicity
  • 6Low Risk
  • 10Affordability
  • 10Aesthetics
  • 10Market Potential
  • 10Time To Market
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