Challenge Detail

The Wonder of Story Telling


Open Assessed Commercial
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Innovation Phase

Assessment Phase

Decision Phase

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How do we immerse 3 to 5 year old children in the wonder of story books, when they’re surrounded by so many other distractions?

WHAT YOU NEED TO SOLVE

Reading stories to our children is one of the most amazing things we can do for them. We can make characters come alive, immerse them in new worlds and take them on incredible journeys.

The trouble is, this simple pleasure has been replaced with the instant gratification of the computer game, the online video and their loud friend in the corner of the living room. These things are encroaching on our children’s lives from a younger and younger age and we’d like to change this.

There are plenty of books out there but we want your ideas on what the next best thing is going to be to entice children into reading – is it simply a new format for books or is it an entirely new product?

CONSTRAINTS

The winning solution needs to take into account children’s behaviours in the 3-5 year old range and be a competing solution to currently available tech distractions.

DELIVERABLES

The idea should be presented in a presentation deck of no more than ten slides – any visuals to aid description would be welcome!

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CHALLENGE CONTACT

Nick Ackland

i am a bookworm

 
CHALLENGE REWARD

£500 GBP


SCORING CRITERIA

Based on a 1-10 scale (1 is not important - 10 is critical)

  • 10Innovation
  • 8Simplicity
  • 7Low Risk
  • 8Affordability
  • 9Aesthetics
  • 10Market Potential
  • 8Time To Market
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