At IGNITION we believe that “who cares wins” and so that when you do good business it has a positive difference on the world around us not only from a Corporate Social Responsibility (CSR) point of view but also financially.
Our challenge is to find a metric and theory to help demonstrate this dual impact.
Many of the measurement tools are singular in their view. Some are focused on the softer side of CSR metrics and how CSR friendly your business might be. Others focus on how you could build a Social return on investment (SROI) model about the impact on your own business. Other tools are about hard metrics about business performance.
We want to find a measurement tool that can cover the above but also the economic impact we have on those around us – our staff, the environment, other supplier/partner business. We figure it is our Social footprint on the world that surrounds us.
We want to prove that doing good business has a ripple effect.
In the short term we would like to champion it but our grand ambition would be to make it internationally recognized so that it became a hygiene factor for doing business in a more social way.
_It needs to be global as our business works across the globe
_We would like the final solution to be something that could be scalable on a digital platform
_Ideally we would want to see a single unit of measurement that could be split by core areas of the impact
_We would like it to plug into the business to help us understand if we make certain decisions the real impact they will make outside of core frame of reference
At this stage we are looking for a white paper to outline the thinking with some insight from other research papers, some thinking around the core measures and how the thinking might be turned into an actionable measurement tool.
Based on a 1-10 scale (1 is not important - 10 is critical)